Our Story


We noticed something missing in Canada’s business landscape. It’s a gap we’re here to fill.

Let’s say you’re a business leader at the helm of a company making less than $20 million in annual revenue, and you want to scale. If you’re operating a software business, you’ve got a lineup of venture capitalists, private equity firms, and advisors to work with you. And if you’re steering a small manufacturing business, chances are, you’ve got options to leverage your physical assets for capital.

But what if you’re leading a service business? Dreaming big, aiming to build something enduring? Here’s the hard truth: your options are limited.

But that’s not because your business can’t be great. There’s a familiar narrative that small service businesses just don’t cut it for attracting smart money unless it’s to merge them into bigger companies and strip out costs. We’re not buying that story. We see a world of untapped potential in these businesses and are ready to back that belief with time, energy and capital.

We’re not just investors; we’re believers in the power and potential of service. We’re out to prove that with the right support and resources, small businesses don’t need to stay small forever.

Interested in Our Approach?

Schedule a 45-minute complimentary growth session to discover how we can help you build a scalable, enduring service business.